Murdoch group attacks the BBC web relaunch in tomorrow's Financial Times, which looks like it's going to be printing this story - the MySpace people are attacking the BBC people over its planned social web overhaul of bbc.co.uk:
James MacManus, an executive director of Murdoch’s News International, accused the BBC of “blatantly commercial ambitions” and of seeking “to create a digital empire. Our
view is that can only damage the development of commercial digital
media. This is being done with public money. It really is
outrageous," he said.
What do all the other Web 2.0 players think? Step forward! (and thanks to RC, who's chipped in already :-)
"Having already lost her job and with money problems, she was struggling to pay the rent. But this is the information age. Even though she doesn't speak to anyone, she can go into a library where she can access the internet and write an online journal - a homelessness blog - which she
uses to describe all her unspoken experiences and feelings."
We'll continue seeing examples of citizen journalism coming from unimaginable tangents such as this in the future, and expecially with the BBC's new website encouraging participation from its readers.
Having seen someofthereports today on the new look (yet to be launched) BBC Online, I'm totally taken aback... I just can't believe that the BBC, the institution that it is, will be going all Web 2.0 on us, quoting MySpace, Flickr, YouTube, Technorati and Wikipedia as examples of the way it's going. How cool will this be!
BBC director of new media and technology Ashley Highfield's presentation, Beyond Broadcast, outlined a
three-pronged approach to refocus all future BBC digital output and
services around three concepts - "share", "find" and "play". He said the philosophy of "share" would be at the heart of what he dubbed bbc.co.uk 2.0.
There is a phrase attributed to, among others, Harold Evans when he was
editor of The Sunday Times, which was advice given to his reporters:
“Always ask yourself, when interviewing a politician, why is this
bastard lying to me?” It’s been denounced as cynical, but it’s from a
more innocent age. It was self-servingly innocent to assume that
“lying” is a one-sided phenomenon. Today, advice by any government
communications adviser to ministers, MPs, civil servants and political
aides would be a variation on the Evans advice: “Always ask yourself,
when being interviewed by a journalist, how will this bastard distort
what I’m saying?”
[disclaimer - Liam Fox MP is speaking at the LEWIS Media Centre]
Heard of Perplex City yet? The ARG (Alternate Reality Game) mixes puzzles with staged websites, fake newspaper ads and cryptic phone messages to give some kind of new user experience, the kind of practice which is being used more and more in cutting edge marketing and PR programmes. If the way Perplex City works sounds mental - check out how it was launched to the media.
"The first anyone knew about Perplex City was when cryptic
adverts were placed in newspapers around the world (including the
Times and the Guardian) asking for help in finding a mysterious
missing object known as "the Cube". No contact information was given
- just a link to a site called perplexcity.com. Meanwhile around the
world, hundreds of postcards simultaneously appeared in clubs, bars,
shops and other public places, all containing subtle clues that led
to the same website." The Guardian
And take a look at the feedback:
"One of the most powerful guerrilla marketing mechanisms ever
"The interactive phenomenon of the year" The Guardian
"The pioneer of a lucrative new marketing channel" Financial Times
"Audiences are already starting to demand more "ARGish"
elements in their mainstream entertainment -- "Lost" has been a great
example of this. Audiences today grow more invested in their
entertainment than in years past. For many viewers, it's not enough to
just passively watch a TV show, anymore; now you talk about it in an
online forum, you listen to the director's podcast, you visit websites
for corporations that exist only in the show. Everything ties in
together and makes the whole experience far more entertaining and
engaging. Several major entertainment companies, from the Video
Game sector to Hollywood, are looking very closely at Alternate Reality
Games. As an industry we've barely scratched the surface of what can be
achieved using this incredibly exciting new form of storytelling and
gameplay. The future for ARGs looks very bright indeed." BusineessWeek
Such amazing press endorsement could arguably only be generated by the kind of cutting edge PR and marketing techniques deployed by the company behind Perplex City - Mind Candy. We may be starting to see the end of successful PR programmes that rely solely on traditional tactics and techniques.
Second Life gets the cover story treatment in BusinessWeek. For those of you that haven't been following the buzz about Second Life - it's a mix between a chat room, a MMORPG (massive multiplayer opnline roleplaying game), MySpace, blogs, everything.
Second Life's software on their personal computers, log in, and then
use their mice and keyboards to roam endless landscapes and cityscapes,
chat with friends, create virtual homes on plots of imaginary land, and
conduct real business."
Corporate blogging — interactive online
communication between businesses, their partners and customers that
gives companies two-way communication with the public — is catching on
here. Companies such as Seznam, software developer AllPeers and online
marketing firm Advertures all have blogs, and more are expected.
There's also some do's and don'ts that are basic ("discuss issues of general interest related to your business") but good.