The Prague Post has an article on business blogging that's well researched and a good read for firms looking into it from a basic level:
Corporate blogging — interactive online communication between businesses, their partners and customers that gives companies two-way communication with the public — is catching on here. Companies such as Seznam, software developer AllPeers and online marketing firm Advertures all have blogs, and more are expected.
There's also some do's and don'ts that are basic ("discuss issues of general interest related to your business") but good.
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