Having seen some of the reports today on the new look (yet to be launched) BBC Online, I'm totally taken aback... I just can't believe that the BBC, the institution that it is, will be going all Web 2.0 on us, quoting MySpace, Flickr, YouTube, Technorati and Wikipedia as examples of the way it's going. How cool will this be!
Here's what Reuters is reporting:
Initiatives include a plan to let radio listeners create their own customised stations, and the creation of a teen-focused brand that will span TV, radio and broadband.
And this is from The Guardian:
BBC director of new media and technology Ashley Highfield's presentation, Beyond Broadcast, outlined a three-pronged approach to refocus all future BBC digital output and services around three concepts - "share", "find" and "play". He said the philosophy of "share" would be at the heart of what he dubbed bbc.co.uk 2.0.