We PR folk in the blogosphere like to talk about the impact of blogging on our profession and its effect on corporate communications. But there are a few elephants in this room. One of those elephants is MySpace.
Here's something bloggers probably didn't know - MySpace has twice as many members as the entire blogosphere put together. And MySpace's recent additions of RSS and podcasting, represents a huge impact on word of mouth marketing. And yet you barely see it talked about by PR firms in their blogs.
PR firms with clients whose products bought by the MySpace generation should be MySpacing, not just blogging. I'm just not seeing much of it from the inside.
Then there's the impact MySpace has on employee relations. MySpace is much edgier than the blogosphere. It's chat is much more candid. And so staff are being fired for their MySpace musings. It's a growing concern for confused bosses.