This morning's Guardian carries an opinion piece from Anthony Lilley on MySpace and a feature on how big business has barged in on bloggers. Also the Organ Grinder column focuses on MySpace from the readers' perspective. There's actually a load of features in this week's Media Guardian that are quite interesting for Web 2.0 PR types.
In the MySpace article Anthony gives us a pretty high-level snapshot, but doesn't really look at the impact it will have on marketing and PR. Seems the MySpace thing is still a pretty new issue to the MG's readers. I'd be interested to see it done a bit more justice soon (sure that will happen).
On a related topic, PR Blogger Stephen Davies has started trawling for businesses using Myspace to target the user demographic (namely over 64million tech savvy youths). Stephen's first find: Xbox360.