CNBC's breakfast show, SquawkBox, interviewed US PR blogger Shel Holtz today (story here) on the topic of Walmart's blogger relations programme which was in the New York Times and The Financial Times this week. Shel was asked, as a blogging expert, his opinions on what Walmart is doing to influence public opinion through blogs, and how this differs to traditional PR. He was asked about General Motors and Boeing blogging too, and he talked about how we'll start seeing more corporate blogging happening soon.
Shel's review of the interview is worth a read, especially for his points on ethics. Watch out for his weekly podcast with Neville Hobson this week as the CNBC and Walmart issues will no doubt be discussed.