Blogging? I’ve never worked so hard in my life. Eighty-hour weeks since I started

Cover story on blogs in New York magazine. It's a long one but take some time to read it. It covers the blog establishment, or A-List, and how these bloggers are making big money. My fave bit? :

To see just precisely how rich blogging can make you, it’s worth visiting Peter Rojas, the cheerful, skate-punk-like editor of Engadget—and the best-compensated blogger in history. When I meet him one December evening in his bachelor pad on the Lower East Side, he’s sitting at an Ikea desk bedecked with three flat-panel screens and looking relatively fresh, considering he’s just come off another eleven-hour blogging jag. Like most A-list bloggers, he hit his keyboard before dawn and posted straight through until dinner. “Anyone can start a blog, and anyone can make it grow,” he says, sipping a glass of water. “But to keep it there? It’s fucking hard work, man. I’ve never worked so hard in my life. Eighty-hour weeks since I started.”

Now, the blog buzz on this article has been a bit confusing. I personally saw this article as a feature that explains what blogging really is, to a world that is much less clued up than the A-list digerati. Some have said it's the must-read story of the year. Yet other bloggers have been moaning about how it's just another one of these mainstream features which "continues to dismiss" blogs. And how it's relevant and yet completely irrelevant. Uh? Is this an American thing? In the UK people still don't understand blogs. Articles like this are good, and they improve overall understanding of blogging. Via Steve Rubel

Comments

[John Cass]

to me this article was less about corporate blogging than the blogging business. I.e. those companies that make their business in blogging rather than those companies who use blogging as a way to communicate with their audience about their products and services. I liked the article as well, I thought it was comprehensive. It's just I'd be more interested in reading articles about corporate blogging than the business of blogging. Anyway that's the way I look at this article.