Drew B's take on tech PR: Help wanted: PR nerds

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January 21, 2006

Help wanted: PR nerds

Something I agree with SVP at Ogilvy PR Marcel Goldstein about, is that the changing face of PR requires a changing approach to how we work with the media. He says he wants to hire PR nerds:

It turns out the "closet nerd" (unlike the technology field, no one is outwardly proud to be a nerd in the PR profession) makes for the best builders of third-party relationships for clients because the nerd knows his audience inside and out.

Posted on January 21, 2006 | Permalink

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Drew B's take on tech PR