Today's FT has an article on big brands and advrtising in blogs. One sentence caught my eye:
"Simply publishing public relations messages does not attract readers."
Hmm. Spoken like a true Ad man. They never did quite understand PR.
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» Financial Times article on Brands enter the blogosphere from A PR Guru's Musings
Drew B points to Brands enter the blogosphere in today's Financial Times. What I find interesting is that it is by-lined to someone who runs a blog consultancy. Surpisingly the website of this blog consultancy doesn't appear to feature a [Read More]