PR Week reports that Google has hired Rachel Whetstone, Tory boss Michael Howard's former adviser, as director of European comms and public affairs. Mark Groves also points out in a comment on this blog that Google are hiring a senior European PR manager job in London.
Neville Hobson does a great review of the conference, points to a nice slide (on PR Blogger's Flickr) by Tom Murphy to illustrate the lifecycle of PR tools, with RSS, blogs and wikis on the up. Neville's own slot on podcasting is up on his blog - both the slides and the podcast.
Wouldn't you love to do Google's PR? Especially when just up the road from you, the web firm that is now has a higher stock value than Coca Cola and Disney (apparently) has opened a new trendy Googleplex to talk to everyone about. I'm such a nosey bastard that I'll probably go find them and poke my nose in on my way home... see if they really do have table tennis, video games and a chef to rustle up 'the grateful dead'.
There was an article in the FT yesterday, which is worth a read for firms that are thinking about how to blog, and how to manage staff bloggers. It covers a lot of the high level issues around companies blogging. Here's an excerpt:
When IBM decided to encourage its 320,000 employees to start blogging, it asked them to develop a set of simple guidelines themselves. The result was 11 core principles, which IBM published in March (see below).
IBM's guidelines read more like a list of best practices than a rulebook. Along with the obvious advice about not sharing company secrets or commenting on sensitive financial information, they encourage IBM bloggers to use their real names, state their position in the company and stick to writing about what they know.