Google has launched its SMS service - trying it now and its amazing! You punch in a question / request / whatever, and you get a response texted back from the Google uber computer.
Earlier today I spent at least 15 minutes trying to track down a few guest houses in a town down the road from me. Web searches, Yellow Pages and the phone book were all time consuming and didn't come up with the goods.
But just sent the query to Google SMS service and got two texts back within 10 seconds. Nice!
- one small thing, 64664 on UK mobiles spells MINNG, not GOOGL!
My day today started with a client going to a press briefing in London calling from a train which had stopped at Reading. The driver had said that no trains are entering London because of some kind of alert.
So the TV goes on - nothing. Then a search on Google News for "London" then "London Tube" then hit "most recent" and hey presto. There's been a power surge, train crash, some wounded, and some evacuated stations. So I called the client back and told her to stay on the train, as it would probably pass. It is a national press interview today after all. Been planning this for ages!
Then it all becomes very nasty. The story changes from power surge to reports of bombs. Then the TV catches up, and eye witness accounts tell of buses blown up, tens of people dead, and the entire tube and bus network shut.
Then emails come in from UK Press subscribers saying government offices are in lockdown, swindon and brighton train stations closed down too, mobile phone networks have apparently been turned off as they might be used to detonate bombs!?
Every minute that passes there are more reports of bombs found and train station closures. Any other bloggers have any idea of what's going on? Brighton and Swindon!!!!?????
This story in Netimperative says two out of the top five British grocery brands suffer from negative PR in the front page of their Google rankings. This kind of stuff includes this front page of Google on a search for Coca-Cola - featuring "Boycott Coca-Cola" and "Coke Nazi Advert Challenge" websites.
For those that don't have enough time to catch the tech PR goss in the PR Week and in Media Guardian, The High Tech World of PR is becoming kind of essential reading. Stick it on your aggregator and you get a roundup without the digging around. In summary, Yahoo and 3 are both looking for PR.