Watching the final of The Apprentice having missed a few episodes of the real programme recently, and I can't believe Paul didn't make it to the final. He's such a hilarious (and good) salesman, as anybody who saw the flower sales instalment near the beginning will agree with me on.
But Sir Alan Sugar's PR machine is certainly rolling. He was talked about nearly the whole way though Radio 1's breakfast show, and he's on tomorrow too. He's in heaps of business features in the press, and there's even talk of him being preferred as Prime Minister!
You can apply for the second series here.