Congratulations to Steve Rubel, who is heading up a new practice over at his PR agency CooperKatz & Company. The practice is called Micro Persuasion, which is the name of Steve's work-related blog. It's good to see blog-related issues being taken under the wing of a thought-leading PR agency's offering in a prescriptive manner. Let's hope to see more follow suit.
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February 09, 2005
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