Computer Associates PR

It says in PR Week that Computer Associates has shortlisted six PR firms for its UK PR account. They include incumbent, Lewis, Fleishman-Hillard, Brands2Life, Catalysis, Inferno and Hotwire. Hmm. Some big business up for grabs, and looking through the client creds of some of these agencies it seems CA is after a firm that's a little 'different'.

In the past I have seen several times, first hand, a Lewis client give the agency a kick up the ass by throwing the business up for grabs, only to retain Lewis in the end. It's a very old trick to stop the PR stagnating. And obviously Lewis is doing something right in the long run. So it will be interesting to see who gets the UK PR account here.