Do you realise what your product is bein used for? RUDE THINGS, that's what. Kellogs is giving away vibrators? It only wanted to do some counter-publicity on the whole tooth rot thing. And BMW is the new porn wagon? Is that even a phrase? Well, that's why firms should monitor blogs carefully, according to Jim Horton's Online PR Thoughts blog. Products sometimes get used for different things, and the stories spread on blogs very quickly.