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« Corporate blog on the way from Coke | Main | Ebay fraudster - good publicity? »

October 11, 2004

Corporate blog

A report on the value of corporate blogging out in AFR's Boss magazine shows concicely why corporate blogs are doing so well. It's becase they "bring personality and authenticity to a bleak landscape of dull newsletters, breathless media releases and "brochureware" websites."

Thanks to NevOn for the link.

Posted on October 11, 2004 |

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