Buzzword Bingo makes it into Subaru's PR

A blog on Adrants slates a press release by Subaru's agency DDB Worldwide for using boring canned quotes.

When I was a junior PR and I first read Buzzword Bingo as an email joke circular, we would use the lingo in emails to the PR bosses. Needless to say that rather than picking up on our 'Martin Lukes' office lingo, they actually thought we were communicating more effectively!

Here's Subaru's crap quote by Subaru EVP Fred Adcock: "As we continue to innovate and expand our product lineup in the U.S. market, we need to communicate the Subaru brand promise in a way that is relevant, memorable and differentiated in the marketplace."

Task for the day, send an email using a whole row of Buzzword Bingo Lingo, and see what kind of response you get.

Comments

[Neville Hobson]

Brings back some memories!

I recall a few years ago sitting in one particularly interminable meeting playing buzzword bingo on my first-generation iPAQ. Trouble was, it kept dinging ever time I got a row - and I got lots of rows!

In a similar vein, Dilbert's Mission Statement Generator is good fun:

http://www.unitedmedia.com/comics/dilbert/games/career/bin/ms.cgi