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October 01, 2004


My experience is the same as yours, Drew: mention blogs to many PR people and you get blank looks.

Not sure it's apathy so much as a continuing manifestation of a head-in-the-sand approach by too many communication professionals, not only those in PR.

As I've advocated in my blog recently, the writing is on the wall for PR people who believe wholly traditional practices using wholly traditional methods are what they need to continue doing, and have not yet discovered the way in which non-traditional (by comparison) methods like blogs must be part of their thinking.

PR departments don't have a lot of time to get up to speed.

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