Steve Rubel of Micro Persuasion mentions some opportunities and threats that moblogs pose to PRs. Here's an interesting one. Take a photo of the biggest geek at your office with your camera phone then moblog it with the words "my office geek". I'll do this tomorrow if he comes in (contract IT guy) and see if it works.
Also I think that Steve's reference to the 'full court press' is NOT a common term used in the UK PR insustry, although having played basketball at Uni I can imagine what it might mean. I'm now trying to imagine a full court press PR launch. Too.... Many..... Buzzwords.
Steve does put forward the following point very well:
Using Moblogs to Bang the PR Drum
Moblogs can also be used to build early hype for a product/service before it’s even out on the market. Let’s say you’re a movie publicist. Why not moblog or "vlog" (video blog) snippets of the "dailies" live from the shoot’s location? Or perhaps you are organizing all PR for a trade show or conference. You could launch a live moblog from the event. Moblogging offers PR pros the opportunity to leverage new tools to generate buzz. Look into them.