Apparently the accountancy nerds are driving down PR fees. It's called procurement!
An old client of mine is doing an MBA on the procurement of PR, touching on issues such as costs being driven down by clients. His project is in PR Week this week (below). You can take part in his survey here http://www.mew.uk.net/MEW-bill.html.
Procurement study is a worthy cause, PR Week
It is rare for PRWeek to throw its weight behind individual pieces of research by PR practitioners, but IBM communications manager Bill Mew is doing the entire PR sector a favour with his MBA project on the role of procurement professionals in the PR business.
With the backing of the IPR, the PRCA and a host of other professional associations, Mew is exploring trends in both the procurement and management of PR services. Readers can help the research process - visit www.mew.uk.net to fill in the questionnaire - and later become privy to the summary research results.
The procurement profession's influence on PR is the defining trend of the consultancy market, and although one study seems unlikely to capture its many facets in their entirety, it is a worthy start